Wilbraham, MA – June 10, 2011 – Friendly’s restaurants participated in The Scooper Bowl, an annual event to benefit the Jimmy Fund supporting cancer care and research for adults and children.
The event, which took place June 7th to June 9th, 2011 at City Hall Plaza in Boston, MA, serves up delicious frozen treats including ice cream, frozen yogurt and sorbet.
The on-site, Friendly’s “Fun Team” was made up of 45 employees from local Friendly’s restaurants. They scooped 30,000 servings over the three days and the most popular flavor was Hunka Chunka PB Fudge®. The event raised a record-breaking amount of $352,000.
About Friendly Ice Cream Corporation
Friendly Ice Cream Corporation is a vertically integrated restaurant company serving signature sandwiches, entrees and ice cream desserts in a friendly, family environment with system-wide sales of $700 million and distribution through more than 6,500 retail locations. With a 75-year operating history, Friendly’s enjoys strong brand recognition and is currently revitalizing its restaurants and introducing new products to grow its customer base. For additional information please visit www.friendlys.com