Press Room

August 25, 2009

Friendly's Announces First Sprinkle-Vision Online Game Winner to “Take Over” the Friendly's Ice Cream Factory

Friendly’s Announces First Sprinkle-Vision Online Game Winner to “Take Over” the Friendly’s Ice Cream Factory

 

 

Nine-year-old winner will receive a grand tour of the ice cream factory

 

in Wilbraham, Mass. on August 12

 

 

 

Thomas J. Caro of Wallingford, CT will be the first Friendly’s Sprinkle-Vision online game winner to “take over” the Friendly’s ice cream factory on Wednesday, August 12. Caro will visit the Wilbraham, Mass. factory for a special grand tour, which will also include the opportunity to help make some delicious Friendly’s ice cream and lunch with one of the ice cream chefs.

 

 

Caro is one of thousands of kids who have participated in Friendly’s Sprinkle-Vision online game since March. Since the start of the game in March, kids have been encouraged to bring their thinking caps and – of course – their appetites to their local Friendly’s restaurant to search for secret codes hidden throughout the store. Each kid receives a pair of Sprinkle-Vision glasses with red lenses that allow them to view the codes. Kids then enter these codes online at www.IWannaGoToFriendlys.com in order to win prizes. In addition to this factory tour, other prizes include a chance to participate in the next Friendly’s kids commercial and free ice cream for a year.

 

  

 

 

 

What:              The First Friendly’s Sprinkle-Vision Ice Cream Factory “Take Over”

 

 

When:              Wednesday, August 12, 2009

 

                        12:00 p.m.

 

 

Where:            Friendly’s Support Center

 

1855 Boston Road

 

Wilbraham, Massachusetts 01095

 

 

 

 

About Friendly Ice Cream Corporation

 

Friendly Ice Cream Corporation is a vertically integrated restaurant company serving signature sandwiches, entrees and ice cream desserts in a friendly, family environment in more than 500 company and franchised restaurants throughout the northeast and mid-Atlantic regions. The company also manufactures ice cream, which is distributed through more than 4,000 supermarkets and other retail locations. With a 74-year operating history, Friendly's enjoys strong brand recognition and is currently revitalizing its restaurants and introducing new products to grow its customer base. For additional information on participating Friendly’s locations please visit www.friendlys.com.

 

 

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