New Agency to Provide Advertising, Creative, Media and Strategic Planning Services
WILBRAHAM, Mass (January 2, 2008) - - Friendly's Restaurants, a restaurant company serving signature sandwiches, entrees and ice cream desserts in a friendly, family environment for over 70 years, announced today that it has awarded Zimmerman Advertising of Fort Lauderdale, Florida as its advertising agency of record following an extensive search.
Zimmerman Advertising, an Omnicom Group company, is currently the 15th largest advertising agency in the United States, with more than 1,000 full-time associates and offices throughout the country, including New York, Los Angeles, Washington DC, Chicago, Dallas, San Francisco and Atlanta.
Friendly's began a comprehensive agency review for the $25 million account in October utilizing Pile and Company Consulting of Boston, Massachusetts. There were a total of five agencies initially considered and three outstanding finalists, with Zimmerman awarded the account.
"I was extremely impressed with Zimmerman Advertising's creative, their knowledge and understanding of our brand and the strength of their strategic thinking," said Skip Weldon, vice president of Marketing for Friendly's. "Their unique insight into our business, their strong focus and ability to drive sales completely surpassed our expectations. As we move forward in an ever challenging restaurant marketplace, we're excited for Friendly's future and we look forward to having Zimmerman by our side as our trusted marketing partner."
The agency's responsibilities will include strategic planning, creative, media and production services.
"We just connected with the Friendly's leadership team," says agency Founder and CEO, Jordan Zimmerman. "Friendly's is a great, iconic brand and we look forward to working with them and continuing to build the brand and expand the Friendly's business."
Friendly Ice Cream Corporation is a vertically integrated restaurant company serving signature sandwiches, entrees and ice cream desserts in a friendly, family environment in more than 505 company and franchised restaurants throughout the Northeast. The company also manufactures ice cream, which is distributed through more than 4,000 supermarkets and other retail locations. With a 72-year operating history, Friendly's enjoys strong brand recognition and is currently revitalizing its restaurants and introducing new products to grow its customer base. The website is www.friendlys.com.
Headquartered in Fort Lauderdale, Florida, Zimmerman Advertising, an Omnicom Group company, is currently the countries' leading national retail brand builder, and the 15th largest advertising agency in the United States.
Omnicom Group (NYSE:OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.Back to list
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