NEW SANDWICHES SATISFY AT FRIENDLY'S

WILBRAHAM, MA (March 1, 2007) - Irresistible new sandwiches at Friendly's offer mouth-watering combinations that are sure to satisfy those who are hungry for big flavors and great taste.

Between February 26 and April 8, lunch and dinner guests can dive into five tempting all-new sandwiches, each accompanied by Friendly's golden fries, pickle chips and - best of all - a free Happy Ending Sundae.

"Sandwiches like our signature SuperMeltT are always big favorites with Friendly's guests of all ages," said Pete Bell, Vice President Marketing for Friendly's. "Now our brand-new creations offer diners five new reasons to come back to Friendly's whether it's for a mid-day break or a relaxing family dinner."

Featured sandwiches include:

Turkey Club Deluxe - This classic sandwich gets bigger and better, with slices of turkey breast, bacon, crisp lettuce, plump tomatoes and mayonnaise, stacked between three tiers of toasted sourdough bread.

Hot Pastrami SuperMelt - Delicious New York style pastrami is loaded with sauteed onions, melted Swiss cheese and zesty roasted red pepper garlic sauce, all on grilled marble rye bread.

Southwestern Chicken SuperMelt - There's just the right touch of spice in these crispy all white meat chicken strips tossed in a lively chipotle sauce, topped with bacon and melted Pepper Jack cheese and served on toasted sourdough bread.

Frisco SuperMelt - Friendly's incomparably juicy burger is served with shredded lettuce, tomato slices, Thousand Island dressing and melted Cheddar cheese on grilled sourdough bread.

Friendly's Steak Dip - NEW! Slices of USDA seasoned steak -- topped with sauteed onions and Swiss cheese -- fill a grilled Hoagie roll that comes with warm au jus for dipping.

And when the last bite of sandwich is gone, the fun continues with a free Friendly's Happy Ending Sundae. Each Happy Ending Sundae comes with two scoops of Friendly's scrumptiously rich ice cream, dreamy hot fudge sauce, whipped topping, and a cherry. For an extra-special dessert, guests can even treat themselves to a three-scoop sundae.

Friendly Ice Cream Corporation (Amex: FRN) is a vertically integrated restaurant company serving signature sandwiches, entrees and ice cream desserts in a friendly, family environment in more than 514 company and franchised restaurants throughout the Northeast. The company also manufactures ice cream, which is distributed through more than 4,000 supermarkets and other retail locations. With a 71-year operating history, Friendly's enjoys strong brand recognition and is currently revitalizing its restaurants and introducing new products to grow its customer base.