Press Room

June 05, 2007

Friendly's & Reese's® Create Ice Cream Cake Heaven

• Contacts:
• Maura Tobias
• Director, Public Affairs & Communications
• Friendly's Restaurants
• (413) 731-4238
• Maura.tobias@friendlys.com

 

WILBRAHAM, Mass. -- Peanut butter and chocolate. This classic combination conjures up melt-in-the-mouth treats that can make the most sophisticated adult feel like a kid in a candy shop. Now Friendly's Ice Cream has created a dessert that's pure peanut butter cup heaven - - the Reese's Peanut Butter Ice Cream Cake.

 

This incredible cake is made with two layers of Friendly's rich premium peanut butter ice cream separated with chopped Reese's Peanut Butter Cups, then covered with deep, dark chocolate truffle and bordered with whipped icing.

 

This creation looks spectacular enough for a dinner party or anniversary gala. But just one bite reveals irresistible taste that's perfect for a kid's birthday party, graduation dinner, Father's Day or any summer-time celebration.

 

"Just like peanut butter and chocolate, Reese's Peanut Butter Cups and Friendly's ice cream are a perfect match," said Tim Hopkins, vice president and general manager, retail business for Friendly's. "Friendly's and Reese's have each meant good times and great taste for generations of kids and their families. Now we've brought them together in a one-of-a-kind ice cream cake that will make any occasion special."

 

Friendly's Reese's Peanut Butter Ice Cream Cakes are available in supermarkets and Friendly's restaurants throughout New England, New York, New Jersey and Pennsylvania.

 

"This cake is the latest in Friendly's line of distinctive ice cream cakes since we introduced cakes in 2004," noted Hopkins. "Last year, consumers purchased more of these cakes than ever before and they tell us they love our unsurpassed quality and creative designs. I say the best is still to come."

 

About Friendly's

Friendly Ice Cream Corporation (Amex: FRN) is a vertically integrated restaurant company serving signature sandwiches, entrees and ice cream desserts in a friendly, family environment in more than 510 company and franchised restaurants throughout the Northeast. The company also manufactures ice cream, which is distributed through more than 4,000 supermarkets and other retail locations. With a 71-year operating history, Friendly's enjoys strong brand recognition and is currently revitalizing its restaurants and introducing new products to grow its customer base. The website is www.friendlys.com.

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