| Jessica Pieciul
Cone for Friendly's Restaurants
| Maura C. Tobias
IF ITâ€šÃ„Ã´S iSCREAM, FRIENDLYâ€šÃ„Ã´S WANTS TO HEAR IT
Interactive program encourages teens and young adults to express their love, and compete to score cool prizes
WILBRAHAM, Mass. (June 4, 2007) â€šÃ„Ã¬ What are the sounds of summer? The splash in a swimming pool, the crack of a baseball bat, and the sizzle of hot dogs on a grill. This summer, Friendlyâ€šÃ„Ã´s is asking people to add their own sound to the mix with iScream Friendlyâ€šÃ„Ã´s, an interactive program for teens and young adults to â€šÃ„Ãºscreamâ€šÃ„Ã¹ their love and passion for Friendlyâ€šÃ„Ã´s. The program helps celebrate Friendlyâ€šÃ„Ã´s ice cream, and kicks off the launch of the companyâ€šÃ„Ã´s two new summer beverages, Iced Lattes and Friendlyâ€šÃ„Ã´s Chillers.
Enter Early and Often
Friendlyâ€šÃ„Ã´s is asking people to â€šÃ„Ãºscreamâ€šÃ„Ã¹ their video and photo entries and submit them via www.iscreamfriendlys.com or their mobile phone. Submissions to the contest should express why they love Friendlyâ€šÃ„Ã´s. From June 4th to August 12th, anyone over the age of 13 can send in a video or image they think best represents their passion for Friendlyâ€šÃ„Ã´s, whether itâ€šÃ„Ã´s about their favorite ice cream flavor, their preferred meal or their own unique take on the brand. Entries can be a simple snapshot or a video based on a rehearsed screenplayâ€šÃ„Ã®either way, Friendlyâ€šÃ„Ã´s wants to hear people scream!
Anyone can visit www.iscreamfriendlys.com to vote for their favorite screams. A â€šÃ„ÃºTell-A-Friendâ€šÃ„Ã¹ feature lets people share their submissions with friends and family and encourage them to support their submission. Each week for seven weeks, the ten most popular videos and the ten most popular images will be selected based on this voting. A panel of judges will determine the winner among the finalists in each category. Judging starts for the first set of submissions on July 2nd and weekly winners in both the video and photo categories will receive great prize packages.
Hot Summer, Cool Prizes
Prizes include an Apple TVâ€šÃ‘Â¢ paired with a CanonÂ¬Ã† digital camera and a Video iPodÂ¬Ã† matched with a BoseÂ¬Ã† SoundDock system, among other cool items. All weekly finalists, plus 60 wild card entries, will be judged in a final contest, where grand prize winners in both categories will receive a $10,000 Apple shopping spree. Second and third prize winners in each category will win $5,000 and $2,500 Apple shopping sprees, respectively.
Mohawks Rock the Streets
In addition to the contest, Friendlyâ€šÃ„Ã´s street teams sporting funky mohawks will pound the pavement in more than 15 cities across the Northeast and Mid-Atlantic United States during July and August. These teams will distribute coupons for free Friendlyâ€šÃ„Ã´s Chillers and Iced Lattes, and will show people how to enter the iScream contest. Selected people who text â€šÃ„ÃºiSCREAMâ€šÃ„Ã¹ to 30364 will receive an iScream t-shirt, just for shouting out to Friendlyâ€šÃ„Ã´s.
A Strong Heritage
â€šÃ„ÃºFriendlyâ€šÃ„Ã´s has been creating warm memories for customers for more than 70 years, and we love hearing about their great experiences in our restaurants,â€šÃ„Ã¹ said George Condos, president and CEO of Friendly Ice Cream Corporation. â€šÃ„ÃºiScream Friendlyâ€šÃ„Ã´s gives the younger generation of our fans a fun way to express their love for Friendlyâ€šÃ„Ã´s â€šÃ„Ã¬ and win some really great prizes. We canâ€šÃ„Ã´t wait to see the creative photos and videos they share with us.â€šÃ„Ã¹
New Iced Beverages Help Beat the Heat
Friendlyâ€šÃ„Ã´s Iced Lattes and Friendlyâ€šÃ„Ã´s Chillers are delicious new iced beverages designed to quench thirsts and cool down consumers this summer. Iced Lattes are made with specialty coffee swirled with cream, while Friendlyâ€šÃ„Ã´s Chillers are a crisp combination of Sprite and orange juice poured over ice and topped off with a splash of tropical fruit flavors. Friendlyâ€šÃ„Ã´s new Iced Lattes come in five refreshing flavors including Regular, Mocha, Caramel, French Vanilla and Hazelnut. Friendlyâ€šÃ„Ã´s Chillers are available in Blue Raspberry, Cherry and Pineapple. Both Iced Lattes and Friendlyâ€šÃ„Ã´s Chillers are available now in all Friendlyâ€šÃ„Ã´s restaurants for only $2.99.
Friendly Ice Cream Corporation (Amex: FRN) is a vertically integrated restaurant company serving signature sandwiches, entrees and ice cream desserts in a friendly, family environment in more than 510 company and franchised restaurants throughout the Northeast. The company also manufactures ice cream, which is distributed through more than 4,000 supermarkets and other retail locations. With a 71-year operating history, Friendly's enjoys strong brand recognition and is currently revitalizing its restaurants and introducing new products to grow its customer base. The website is www.friendlys.com.
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