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February 22, 2007

Springfield Falcons Mike Egener's Sundae To Debut In Area Friendly's Restaurant
Contact:
Maura C. Tobias
Friendly's Restaurants
413-731-4238
or
Damon Markiewicz
Springfield Falcons
413-739-3344, x.107

SPRINGFIELD FALCONS MIKE EGENER'S SUNDAE TO DEBUT IN AREA FRIENDLY'S RESTAURANTS


WILBRAHAM, MA (February 21, 2007) - What do Friendly's and The Springfield Falcons have in common? ICE Cream of course!


Beginning Monday, February 26, 2007, Friendly's will introduce the Ut-O-Eggy-O Sundae, a delicious ice cream sundae created by Springfield Falcons defenseman, #48 Mike Egener. The sundae will be available in Springfield area Friendly's restaurants for a limited time only. The sundae, a combination of all Egener's favorites, contains three flavors of ice cream - Chocolate Chip Cookie Dough, Coffee and Nuts Over Caramel, four toppings - caramel, marshmallow, chocolate sauce and crushed Oreo's, and finishes with whipped topping and a cherry.


"The Sundae is really a combination of all my favorite ice creams and toppings," said Egener. "I am honored that Friendly's thinks my sundae will be a hit. Our team had a lot of fun creating the sundaes and I am just glad mine was chosen."


As part of the Friendly's and Springfield Falcons partnership, the players and coaches were invited to the company's Wilbraham headquarters last fall to create their own sundaes. A panel of judges, consisting of Friendly's executives, members of the Falcons coaching staff and Kevin Collins, NHL's Officiating Manager, chose the winning sundae.


"The sundaes were judged on name, taste, and appearance, said Andre Fuehr, Friendly's Vice President, Research and Development and one of the judges for the day. "The Ut-O-Eggy-O Sundae has it all - a creative, fun name, a great flavor combination and the way the sundae looks makes you want to dig your spoon right in."


To kick-off the introduction of the new sundae, a special Falcons Family Fun Night will be held at the 65 Sumner Avenue, Springfield Friendly's restaurant on Tuesday, February 27, 2007 from 6 p.m. to 8 p.m. The event will feature Falcons players, Egener, #10 Dan Cavanaugh, and Screech, the lovable Falcons mascot, visiting with guests and signing autographs. A portion of the Family Fun Night proceeds will benefit the Springfield Falcons Charities, Inc., which supports local children's charities throughout Western Massachusetts and Northern Connecticut.


Friendly Ice Cream Corporation (Amex: FRN) is a vertically integrated restaurant company serving signature sandwiches, entrees and ice cream desserts in a friendly, family environment in more than 514 company and franchised restaurants throughout the Northeast. The company also manufactures ice cream, which is distributed through more than 4,500 supermarkets and other retail locations. With a 71-year operating history, Friendly's enjoys strong brand recognition and is currently revitalizing its restaurants and introducing new products to grow its customer base.


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