|Maura C. Tobias
FRIENDLY'S PROMOTES LAUREL ADAMS TO DIRECTOR, FRANCHISE AND REAL ESTATE SERVICES
WILBRAHAM, Mass. - - April 18, 2007 - - Friendly Ice Cream Corporation (Amex:FRN) announced today the promotion of Laurel Adams to Director, Franchise and Real Estate Services effective April 16, 2007.
As the director, Adams will have direct management and supervision of Real Estate and Franchise Services. She and her team will be involved with the negotiation, renewal and extension of leases. Adams will continue to report to Jim Sullivan, vice president, franchising.
"Laurel's leadership and management experience will prove valuable as we continue to grow our brand and foster relationships with new and existing franchise and real estate partners," stated Sullivan.
Adams joined Friendly's as a Franchise Development Manager in 1997. She was promoted to Senior Manager, Franchise and Real Estate services in 2006.
Friendly Ice Cream Corporation is a vertically integrated restaurant company serving signature sandwiches, entrees and ice cream desserts in a friendly, family environment in 510 company and franchised restaurants throughout the Northeast. The Company also manufactures ice cream, which is distributed through more than 4,000 supermarkets and other retail locations. With a 71-year operating history, Friendly's enjoys strong brand recognition and is currently remodeling its restaurants and introducing new products to grow its customer base. Additional information on Friendly Ice Cream Corporation can be found on the Company's website (www.friendlys.com).
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