GRAB BIG, BOLD TASTE WITH FRIENDLY'S NEW BURGERS

WILBRAHAM, Mass. (Apr. 17, 2007) - Brand new burgers from Friendly's offer taste so big and bold that guests will want to go for it with both hands. From honey BBQ to Southwestern spice, these burgers are bursting with mouth-watering flavors that will satisfy at lunch, dinner or in between.

"Guests of all ages have always loved Friendly's juicy burgers with fresh ingredients cooked to order,"said Pete Bell, vice president, marketing for Friendly's. "Now our new burgers offer incredible taste-tempting combinations that are sure to become instant favorites with adults and youngsters alike."

Between April 16 and May 27, guests can dive into one of these six featured burgers -- each accompanied by crispy golden fries and pickle chips -- and top it off with a fabulous, free Happy Ending Sundae.

Chicago Firehouse Burger - - Turn up the heat with slices of Italian cherry peppers, then cool down with melted American cheese, crisp red onion, ketchup, mustard, lettuce, tomato and mayonnaise, served on a grilled bun.

Tomato Pesto Provolone Burger - - Artisan Ciabatta bread surrounds this Italian- inspired burger with robust sundried tomato pesto sauce, layers of melted Provolone cheese, sautéed onions, lettuce, tomato and mayonnaise.

Classic Turkey Burger - - Moist and delicious, this classic favorite is updated with melted Swiss cheese and roasted red pepper garlic sauce, lettuce and tomato on a grilled bun.

Southwestern Bacon Burger - - Try a new twist on Southwest taste with Pepper Jack cheese, smoky chipotle sauce, crisp bacon, lettuce, tomato and mayonnaise on a grilled bun.

BLT Burger - - A hearty treat for real beef lovers that satisfies with crisp bacon, shredded lettuce, sliced tomato and mayonnaise on toasted sourdough bread.

Honey BBQ Burger - - This monster is piled with melted Cheddar cheese, bacon, lettuce, tomato, mayonnaise and tangy honey BBQ sauce, all on a grilled bun.

With two scoops of melt-in-your-mouth ice cream, your favorite flavor and topping, whipped topping, and a cherry, Friendly's free Happy Ending Sundae is a dessert any burger fan will love. And guests who can never get enough ice cream can always upgrade to a three-scoop treat.

Friendly Ice Cream Corporation (Amex: FRN) is a vertically integrated restaurant company serving signature sandwiches, entrees and ice cream desserts in a friendly, family environment in more than 510 company and franchised restaurants throughout the Northeast. The company also manufactures ice cream, which is distributed through more than 4,000 supermarkets and other retail locations. With a 71-year operating history, Friendly's enjoys strong brand recognition and is currently revitalizing its restaurants and introducing new products to grow its customer base.