WILBRAHAM, Mass. (January 25, 2006) - The search is on: Friendly Ice Cream Corporation is looking for 50 kids, between the ages of eight and 12, to serve as members of the 2006 Friendly's Fab 50 panel. Friendly'´s invites "tweens" in and around Boston; Springfield, Mass.; Hartford, Conn., Philadelphia and Albany, N.Y. to log on to www.friendlys.com and submit a brief essay on why they think they are cool enough to be a member of the Friendly's Fab 50, the "Coolest Job in the World."
Friendly's created the Fab 50 program to give kids a chance to represent the sophisticated tastes, cutting-edge styles and dynamic personalities of their age group, while gaining first-hand experience with real life business operations. The program, entering its third year, allows the tweens to be involved in menu and new product development, as they sink their teeth into tasty subjects ranging from ice cream to appetizers.
"Tweens have strong insights about trends and tastes, and they're anxious to share them," said Pete Bell, vice president of marketing for Friendly's. "The Fab 50 program provides a forum for kids to voice their opinions and a unique opportunity for them to impact real-life business decisions. The kids gain first-hand exposure to the business world and have a great time interacting with their peers. We have received terrific response over the last two years and we're looking forward to selecting another enthusiastic Fab 50 panel," added Bell.
Of course, it won't be all work and no play for this group of young foodies. The Friendly's Fab 50 will kick-off their term at an event in their area where they'll receive a "fab" prize package, including a U.S. savings bond, a supply of Friendly's ice cream, Friendly's Fab 50 gear and a Friendly's gift card. As the voice of their peers, they'll also be featured on the Friendly's Web site, and have a personalized trading card printed with their photo on it.
Log On Now to Enter
Kids can log on now to http://www.friendlys.com/fab50 and check out the contest rules and regulations. For a chance to win a spot on Friendly's Fab 50 panel, kids must submit an entry online at http://www.friendlys.com/fab50 before February 27, 2006 that includes a 50-word essay on "Why you're cool enough to have the coolest job in the world." Fifty kids, 10 in each of the five markets, will be selected.
Friendly Ice Cream Corporation
Friendly Ice Cream Corporation (Amex: FRN) is a vertically integrated restaurant company serving signature sandwiches, entrees and ice cream desserts in a friendly, family environment in more than 515 company and franchised restaurants throughout the Northeast. The company also manufactures ice cream, which is distributed through more than 4,500 supermarkets and other retail locations. With a 70-year operating history, Friendly's enjoys strong brand recognition and is currently revitalizing its restaurants and introducing new products to grow its customer base. Additional information on Friendly Ice Cream Corporation can be found on the Company's web site ( www.friendlys.com).
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