January 05, 2005
Friendly's Announces Re-Franchise Agreement
FRIENDLY'S ANNOUNCES RE-FRANCHISE AGREEMENT
|Maura C. Tobias
413-543-2400 ext. 2814
|| Mike Steigerwald
JEMM Restaurants, LLC
MASSACHUSETTS - January 5, 2005 - - Friendly's Restaurants Franchise,
Inc., a subsidiary of Friendly Ice Cream Corporation (AMEX: FRN) of
Wilbraham, Massachusetts, announced today they have entered into a
re-franchise agreement with existing franchisee JEMM Restaurants, LLC.
Steigerwald, President, is a former Friendly's employee who has nine
years of Friendly's restaurant operations experience. Mr. Steigerwald,
was formerly the Regional Director of the Ohio, Pennsylvania and
Virginia Friendly's restaurants.
With this agreement, JEMM
Restaurants, LLC. will lease the Friendly's restaurants in Elyria and
Sandusky. They will also continue to own and operate the Friendly's
restaurants in Ashland and Cuyahoga Falls. Also, as part of the
agreement, JEMM Restaurants, LLC will open four new restaurants by 2010.
Chief Executive Officer and President, John L. Cutter, said, "We enjoy
a rewarding partnership with JEMM Restaurants. Mike is committed to
100% guest satisfaction, 100% of the time and we look forward to his
continued commitment to great guest service in his two additional
Mike Steigerwald, stated, "We are very excited to
be a part of two thriving communities and to continue to provide the
guests at the Elyria and Sandusky restaurants with the great food and
service that Friendly's is traditionally known for".
Ice Cream Corporation (Amex: FRN) is a vertically integrated restaurant
company serving signature sandwiches, entrees and ice cream desserts in
a friendly, family environment in more than 535 company and franchised
restaurants throughout the Northeast. The company also manufactures ice
cream, which is distributed through more than 4,500 supermarkets and
other retail locations. With a 69-year operating history, Friendly's
enjoys strong brand recognition and is currently revitalizing its
restaurants and introducing new products to grow its customer base.
Additional information on Friendly Ice Cream Corporation can be found
on the Company's website (www.friendlys.com).
information on Friendly's franchise program please contact Jim
Sullivan, Manager of Franchise Sales at (800) 576-8088 ext. 2597 or at
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