FRIENDLY'S ANNOUNCES AGREEMENT IN DELAWARE
|Maura C. Tobias
413-543-2400 ext. 2814
R.R.C. Restaurants, Inc.
One of America's Most Popular Full Service Restaurants Will Bring Economic Benefits to New Castle County
WILBRAHAM, MASSACHUSETTS - February 7, 2005 - - Friendly's Restaurants Franchise, Inc., a subsidiary of Friendly Ice Cream Corporation (Friendly's) of Wilbraham, Massachusetts, today announced a Development Agreement with R.R.C. Restaurants, Inc., to build and operate three additional Friendly's restaurants in New Castle County, DE.
The announcement is part of a continued franchise expansion strategy by Friendly's, which has announced similar development agreements for 62 restaurants in the last 12 months. Each restaurant means jobs, tax revenues, and other economic benefits for the local community.
R.R.C. Restaurants President Brian Myers, a Friendly's franchisee since 2001, already operates four Friendly's Restaurants in Delaware.
"Friendly's has been a winner for my company and for the people we serve, and I'm very pleased to be opening three Friendly's Restaurants in New Castle County," said Myers. "In addition to Friendly's delicious food and signature ice cream, we'll be bringing 200 jobs to New Castle County.
Friendly's Chief Executive Officer and President John L. Cutter said, "Franchises are central to our business strategy, and Brian and his team are the ideal franchise partners. They have always been very committed to making sure their guests are 100% satisfied, 100% of the time, and that is the kind of quality and commitment that all of us at Friendly's strive for each day."
R.R.C. Restaurants will open its new Friendly's Restaurants by September 2008. "I looked at many options before opening my first Friendly's Restaurant four years ago, and Friendly's offered the best opportunity by far, including its famous ice cream and great brand awareness, comprehensive marketing, and strong operating and management systems to support franchisees," added Myers, who owns Friendly's Restaurants in Newark.
Friendly Ice Cream Corporation (Amex: FRN) is a vertically integrated restaurant company serving signature sandwiches, entrees and ice cream desserts in a friendly, family environment in more than 535 company and franchised restaurants throughout the Northeast. The company also manufactures ice cream, which is distributed through more than 4,500 supermarkets and other retail locations. With a 70-year operating history, Friendly's enjoys strong brand recognition and is currently revitalizing its restaurants and introducing new products to grow its customer base.
Additional information on Friendly Ice Cream Corporation can be found on the Company's website www.friendlys.com. Information on Friendly's franchise program is available from Jim Sullivan, Manager of Franchise Sales, (800) 576-8088 ext. 259, e-mail. firstname.lastname@example.org