|Maura C. Tobias
413-543-2400, ext. 2814
WILBRAHAM, Mass.--(BUSINESS WIRE)--Aug. 22, 2005--Americans justcan't seem to get enough chicken. Whether it's hearty barbecue or alightly grilled fillet, chicken is a universal favorite that's sodelicious and nutritious the average person eats 89 pounds of it everyyear. And from August 29 through October 30, Friendly's offers chickenlovers five special reasons to dine out, with an expanded menu ofchicken dishes in flavors ranging from the Deep South to the Far East.
"When looking for a relaxing place to eat after finishing up backto school shopping, returning from that last day at the beach, orcoming home after a fall football game, guests can stop off atFriendly's to enjoy one of our tempting chicken meals--and top it offwith our delicious ice cream," said Pete Bell, Senior Director BrandMarketing at Friendly's.
Featured on the Friendly's menu are:
"Two out of three Americans dine out on chicken at least twice amonth," added Bell. "Our featured chicken dishes offer them anotherreason to choose Friendly's."
Another incentive for anyone to come to Friendly's is the HappyEnding Sundae offered free with any featured chicken dish. ThisFriendly's favorite is now available in a mouth-watering, brand newflavor -- Peanut Butter Brittle. Peanut butter ice cream mixed withpeanut brittle and a rich peanut butter swirl. Loaded with fudgesauce, whipped topping and a cherry, a Peanut Butter Brittle sundae isan unbeatable ending to any meal.
Guests at participating Friendly's restaurants can upgrade thefree Happy Ending size Sundae to a three- or five-scoop treat thatwill satisfy the most ravenous ice cream lover.
Friendly Ice Cream Corporation (Amex: FRN) is a verticallyintegrated restaurant company serving signature sandwiches, entreesand ice cream desserts in a friendly, family environment in more than525 company and franchised restaurants throughout the Northeast. Thecompany also manufactures ice cream, which is distributed through morethan 4,500 supermarkets and other retail locations. With a 70-yearoperating history, Friendly's enjoys strong brand recognition and iscurrently revitalizing its restaurants and introducing new products togrow its customer base. More information on Friendly's can be found atfriendlys.com.
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