FRIENDLY'S TAKES THE CAKE FOR MOMS, DADS & GRADS
|Maura C. Tobias
413-543-2400, ext. 2814
Friendly's introduces Decorated Ice Cream Cakes to Supermarkets & Restaurants in Time for Mother's Day & Other Special Celebrations
WILBRAHAM, Mass (April 29, 2005) - There's a delicious new way to make Mother's Day, Father's Day, graduation and other celebrations extra special: a beautifully decorated Friendly's Ice Cream Cake.
Made with rich, luscious ice cream and topped with a wide range of festive edible decorations, these cakes offer a whole new way to enjoy the great taste of Friendly's - and they're as close as your local supermarket or Friendly's restaurant.
Friendly's Ice Cream Cakes are a dream come true for ice cream lovers who are looking for the delicious taste that comes from premium ingredients like Dutch cocoa and cream from area dairy farms. First, creamy vanilla and chocolate ice creams are layered with chocolaty crunchies, and then covered with smooth white or chocolate whipped frosting that's finished to perfection by hand.
Then the real fun begins when choosing which of Friendly's many edible images and decorations are just right for a particular occasion. From Spongebob to Strawberry Shortcake, soccer to baseball, Birthday Barbie to Disney Princess, Friendly's offers unique decorations that will make mom or dad "ooh and aah" or light up the face of a special graduate.
Choosing the right combination is only a click away on friendlyscakes.com. Just go to cake choices to select the appropriate cake size. Then explore a selection of icing choices and edible image decorations. Customers can even generate an order form to take to their local Friendly's restaurant. Or, if they prefer, they can go to one of many local supermarkets. Friendly's restaurants and most supermarkets will happily customize a cake with the recipient's name or other greeting.
"Taste is what Friendly's ice cream has always been known for, and consumers tell us that great taste is what truly sets Friendly's ice cream cakes apart," said
Tim Hopkins, Vice President and General Manager, Retail for Friendly's. "So many of our customers have asked us for ice cream cakes that they could take home from their local supermarket or Friendly's restaurant to enjoy with family and friends. Now, with our unique decorations and great taste, we're proud to offer cakes that really live up to the Friendly's name.
"Whether it's Sunday dinner on Mother's Day or a graduation party, a beautiful cake makes the celebration extra special, and nothing is more festive than an ice cream cake," added Hopkins. And, Friendly's ice cream cakes can be customized for everyone and every occasion. We'll even be offering a Boston Red Sox Limited Edition cake early this summer."
Friendly's Ice Cream Cakes are available to serve four to 24 people. For more information go to friendlyscakes.com.
Friendly Ice Cream Corporation (Amex: FRN) is a vertically integrated restaurant company serving signature sandwiches, entrees and ice cream desserts in a friendly, family environment in more than 530 company and franchised restaurants throughout the Northeast and mid-Atlantic regions. The company also manufactures ice cream, which is distributed through more than 4,500 supermarkets and other retail locations. With a 69-year operating history, Friendly's enjoys strong brand recognition and is currently revitalizing its restaurants and introducing new products to grow its customer base. Additional information on Friendly Ice Cream Corporation can be found on the Company's website www.friendlys.com.