| Contact: |
Maura C. Tobias Friendly's Restaurants 413-543-2400 ext. 2814 |
....or.... |
Dan Digiambattista
Apex Eagle Hospitality
330-418-2209 |
FRIENDLY'S ANNOUNCES RE-FRANCHISE AGREEMENT
WILBRAHAM, MASSACHUSETTS - December 9, 2004 - - Friendly's Restaurants Franchise, Inc., a subsidiary of Friendly Ice Cream Corporation (Friendly's) of Wilbraham, Massachusetts, announced today they have entered into a re-franchise agreement with Apex Eagle Hospitality, Inc. to own and operate six Friendly's restaurants in Ohio.
Dan Digiambattista, President and Kerry Janke, Vice President, are former Friendly's employees who have a combined 43 years of Friendly's restaurant operations experience. Mr. Digiambattista, was formerly Director of Regional Operations for the Albany area Friendly's restaurants and Mr. Janke was the Regional Vice President of Friendly's restaurants in the Boston area.
With this agreement, Apex Eagle Hospitality, Inc. will own and operate the Friendly's restaurants in Parma Heights, Akron, North Canton, Middleburgh Heights, and Willoughby Hills. They will also continue to own and operate the Friendly's restaurants in West Lake and Massillon.
Friendly's Chief Executive Officer and President, John L. Cutter, said, "Given the depth of their experience with operating Friendly's restaurants, Dan and Kerry are the ideal franchise partners. They have always been very committed to making sure their guests are 100% satisfied, 100% of the time".
Dan Digiambattista, stated, "Kerry and I are both excited for the opportunity to partner with Friendly's in the Cleveland area. We look forward to operating with enhanced guest service and serving the delicious food and ice cream that Friendly's is known for."
Friendly Ice Cream Corporation (Amex: FRN) is a vertically integrated restaurant company serving signature sandwiches, entrees and ice cream desserts in a friendly, family environment in more than 535 company and franchised restaurants throughout the Northeast. The company also manufactures ice cream, which is distributed through more than 4,500 supermarkets and other retail locations. With a 69-year operating history, Friendly's enjoys strong brand recognition and is currently revitalizing its restaurants and introducing new products to grow its customer base. Additional information on Friendly Ice Cream Corporation can be found on the Company's website www.friendlys.com.
For more information on Friendly's franchise program please contact Jim Sullivan, Manager of Franchise Sales at (800) 576-8088 ext. 2597 or at jim.sullivan@friendlys.com.