What's New at Friendly's
Contact:
Maura C. Tobias
Friendly's Restaurants
413-543-2400, ext. 2814


FRIENDLY'S OFFERS GUESTS THE "COMFORTS OF HOME'" WITH NEW MENU FOR THE HOLIDAY SEASON

WILBRAHAM, MA (October 25, 2004) - Everyone knows the holiday season means celebrating with friends and family over delicious home cooked food. Now Friendly's invites guests to get a taste of the "Comforts of Home" with a new holiday menu.

From now through January 2, guests at Friendly's can sit down to hearty homestyle meals that provide a perfect lunch break during holiday shopping or a relaxing end to a long, hectic workday. Making these "Comforts of Home" dishes even more irresistible is the free Happy-Ending® size sundae that tops off each delicious meal. Guests can choose from any one of Friendly's signature ice cream flavors, including Hazel 'n Joe-a rich combination of coffee ice cream with hazelnut swirls and espresso chips.

The eight "Comforts of Home" meals offer variety to suit any taste. Brand new are the Sirloin Steak Tips, Chicken Marinara, and Grilled Flounder, each a delectable way to take the chill out of a winter day. Back by popular demand are, Country Fried Chicken, Homestyle Meatloaf, Shrimp Basket, Portabella Chicken and Caribbean Chicken & Shrimp.

"Our guests will savor the aroma of these delicious homestyle meals as soon as they walk through our doors," said Larry Rusinko, Senior Vice President, Marketing for Friendly's. "From our entrees to our fabulous ice cream desserts, this is a menu that will help put everyone, from seniors to kids, in the holiday spirit."

Guests longing for a festive and elegant dessert will be glad to know that Friendly's famous Jubilee Roll -- a seasonal tradition for many families -- is back for the holidays. Guests can treat themselves to a slice while dining at Friendly's or take a roll home for holiday entertaining. The Friendly's Card, a gift card welcome at any holiday or for any occasion, is also available in denominations from $5 to $50.

Friendly Ice Cream Corporation (Amex: FRN) is a vertically integrated restaurant company serving signature sandwiches, entrees and ice cream desserts in a friendly, family environment in more than 535 company and franchised restaurants throughout the Northeast. The company also manufactures ice cream, which is distributed through more than 4,500 supermarkets and other retail locations. With a 68-year operating history, Friendly's enjoys strong brand recognition and is currently revitalizing its restaurants and introducing new products to grow its customer base

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