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Maura C. Tobias Friendly's Restaurants 413-543-2400, ext. 2814 |
FRIENDLY'S INTRODUCES THE ULTIMATE BREAKFAST INDULGENCE: STUFFED FRENCH TOAST
WILBRAHAM, MA (September 28, 2004) - One of the favorite rewards for surviving a hectic week is sitting down to savor a leisurely weekend breakfast. For those who want to treat themselves to the ultimate breakfast indulgence without spending a minute in the kitchen, Friendly's Restaurants has introduced Stuffed French Toast.
Made with three thick slices of French Toast layered with smooth, sweetened cream cheese and covered with strawberry sauce and a dollop of whipped topping, Friendly's Stuffed French Toast is perfect for a relaxing weekend breakfast or for a weekday breakfast on the go. And at just $4.99, it's also a great value.
"The breakfast category is expanding, and we wanted to bring some new excitement to our breakfast menu," said Larry Rusinko, Senior Vice President, Marketing for Friendly's. "Stuffed French Toast is one of those extra special treats that everyone loves but no one seems to have the time to make. Now our guests can enjoy this delicious breakfast dish, cooked to perfection, without cracking a single egg or whipping any cream. We're expecting that it will quickly become one of our signature breakfast items."
Friendly's Stuffed French Toast is also available with sizzling bacon or sausage for $5.99 and with three cooked-to-order eggs and bacon or sausage for $6.99.
Friendly Ice Cream Corporation (Amex: FRN) is a vertically integrated restaurant company serving signature sandwiches, entrees and ice cream desserts in a friendly, family environment in more than 535 company and franchised restaurants throughout the Northeast. The company also manufactures ice cream, which is distributed through more than 4,500 supermarkets and other retail locations. With a 68-year operating history, Friendly's enjoys strong brand recognition and is currently revitalizing its restaurants and introducing new products to grow its customer base.