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FRIENDLY'S SERVES UP $870,000 TO HELP CHILDREN AND ADULTS WITH DISABILITIES "CONES FOR KIDS" CAMPAIGN CCONTINUES 23-YEAR HISTORY OF SUPPORT FOR EASTER SEALS Chicago, July 19, 2004 - Celebrating "Cones for Kids" 23rd year, Friendly Ice Cream Corporation recently announced its 2004 campaign total of $870,000 to benefit local Easter Seals - an increase of $200,000 from last year's fundraising efforts. "Cones for Kids" has been a winter tradition up-and-down the East Coast since 1981. Each year, employees across the restaurant chain help change the lives of thousands of children and adults with disabilities through their efforts -- raising $22 million to date. For a dollar donation to Easter Seals, Friendly's provides restaurant guests with either a Kids Valentine's Day card, redeemable for Five Free Friendly's Kids Cones, or a valuable Adult Coupon Booklet worth more than $35. The coupons include savings for various Friendly's meals and ice cream, as well as a free 8"x10" color portrait from JCPenney Portraits. "We've been a neighborhood staple for nearly 70 years," says John L. Cutter, president and chief executive officer of Friendly Ice Cream Corporation. "It's important to support the communities we serve and makes good business sense to help our friends and neighbors with disabilities. Our long-term partnership with Easter Seals gives us that opportunity." The dollars raised through "Cones for Kids" help Easter Seals provide such comprehensive programs and services as medical rehabilitation, assistive technology, inclusive child care, adult day centers, and even camping and recreation for children and adults with disabilities. "Friendly's caring and dedicated employees drive "Cones for Kids" continued success," said James E. Williams, Jr., Easter president and chief executive officer of Easter Seals. "Each year, they do everything they can to engage restaurant guests and local communities in truly rallying around our cause. Their commitment to Easter Seals makes life better for children and adults with disabilities." Friendly Ice Cream Corporation is a vertically integrated restaurant company serving signature sandwiches, entrees and ice cream desserts in a friendly, family environment in over 530 company and franchised restaurants throughout the Northeast. he company also manufactures ice cream, which is distributed through more than 4,500 supermarkets and other retail locations. With a 69-year operating history, Friendly's enjoys strong brand recognition and is currently remodeling its restaurants and introducing new products to grow its customer base. Additional information on Friendly Ice Cream Corporation can be found at www.friendlys.com. For 85 years, Easter Seals has been providing services that help children and adults with disabilities gain greater independence. Our primary services - medical rehabilitation, job training and employment, child care, adult day services, and camping and recreation - benefit more than 1 million individuals with disabilities and their families each year through more than 500 centers nationwide. Visit www.easterseals.com for more information. |
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© 2007 Friendly Ice Cream Corporation |
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