Marketing Policy Statement

For over 70 years, Friendly's has been a place in the community where families can connect over a snack or a meal. With great food and the best homemade ice cream, Friendly's has built life-long friendships through its commitment to making every guest feel welcome and serving them quality food. Friendly's encourages and supports moderate food and drink consumption as part of a healthy, active and balanced lifestyle.

Marketing Policy Guidelines:

Our Marketing policy will be reviewed by senior management to ensure the elements are appropriately followed and enforced throughout the company.

• Advertising will be truthful and accurate.
• Advertising will reflect moderation in consumption and portion sizes.
• The nutritional and allergen profile of all advertised food and drink products will be made easily available to consumers.

Children's Marketing Policy Guidelines:

Taking into full consideration industry best practices and elements from The Children's Advertising Review Unit's Self-Regulatory Program for Children's Advertising, our marketing program to children 12 and under:

• Will reflect the understanding of the limited knowledge, experience, sophistication and maturity of the audience to which our message is directed.
• Will be truthful and accurate, and will not mislead about benefits from use of the product being marketed.
• Will reflect that parents and other appropriate adult role models should guide what children eat and drink.
• Will be presented in a way to encourage moderate, reasonable consumption habits and a balanced, healthy lifestyle.
• Will not depict snack foods as meals.
• When marketing online, will comply with COPPA, (Children's Online Privacy Protection Act) including obtaining prior parental consent before collecting information from children.