|Maura C. Tobias
26-YEAR EASTER SEALS & FRIENDLY'S PARTNERSHIP, IS FRIENDLY INDEED
Restaurant Launches Longstanding 'Cones for Kids' Fundraiser to Help Easter Seals
Change the Lives of People Living with Disabilities
Chicago, January 15, 2007 —Celebrating 'Cones for Kids' 26th year, Friendly Ice Cream Corporation today launches its annual Valentine's Day fundraiser to benefit local Easter Seals and announces a 2007 campaign goal to raise over $1 million for children and adults with disabilities.
Since 1981, 'Cones for Kids' has been a winter tradition up-and-down the East Coast. Each year, employees across the restaurant chain help change the lives of thousands of children and adults with disabilities through their efforts —raising $23.4 million to date; over $1,000,000 in 2006 alone.
For a dollar donation to Easter Seals, Friendly's provides restaurant guests with either a Kids' Valentine's Day card, redeemable for Five Free Friendly's Kid Cones, or a valuable Coupon Brochure worth more than $40. The coupons include savings for various Friendly's meals, ice cream and cakes, as well as a free 8"x10" color portrait from JCPenney Portraits and $2 off CVS Gummy Swirls™ Vitamins. The campaign runs through February 14, 2007.
Even on the Coldest Days, an Ice Cream Cone Can Warm the Heart
"Kids and families know that it's never too cold outside to go for an ice cream cone. Servers make sure that every guest has a chance to give," says Kenneth D. Green, Senior Vice President, Operations at Friendly Ice Cream Corporation. "'Cone's for Kids' is good for business and, with Easter Seals, we know our contributions go to help children and adults with disabilities in the many communities we serve."
The dollars raised through 'Cones for Kids' help Easter Seals provide such comprehensive programs and services as medical rehabilitation, assistive technology, inclusive child care, adult day centers, and even camping and recreation for children and adults with disabilities.
"Friendly's employees are dedicated to making this campaign a continued success, doing everything they can to engage restaurant guests and local communities in our cause," said James E. Williams, Jr., president and chief executive officer of Easter Seals. "It's fitting that each year around Valentine's Day, 'Cones for Kids' helps so many children and adults with disabilities. The program truly represents the heart of Friendly's, and it is the cornerstone of our two organization's 26-year-strong partnership."
Friendly Ice Cream Corporation (Amex: FRN) is a vertically integrated restaurant company serving signature sandwiches, entrees and ice cream desserts in a friendly, family environment in more than 515 company and franchised restaurants throughout the Northeast. The company also manufactures ice cream, which is distributed through more than 4,500 supermarkets and other retail locations. With a 71-year operating history, Friendly's enjoys strong brand recognition and is currently revitalizing its restaurants and introducing new products to grow its customer base. Additional information on Friendly Ice Cream Corporation can be found at www.friendlys.com.
About Easter Seals
For more than 85 years, Easter Seals has been providing services that help children and adults with disabilities gain greater independence. Our primary services are medical rehabilitation, job training and employment, child care, adult day services, and camping and recreation benefit 1.3 million individuals with disabilities and their families each year through more than 550 centers nationwide. See great stories at www.easterseals.com.
© 2013 Friendly's Ice Cream, LLC. All Rights Reserved