|Maura C. Tobias
FRIENDLY’S SHARES A LITTLE HOLIDAY CHEER WITH EASTER SEALS
Proceeds from FREE Kids Meal Coupons Support Individuals Living with Disabilities
Chicago, November 30, 2006 – This holiday season, Friendly Ice Cream Corporation will spread extra-holiday cheer to area families living with disabilities, launching a limited-time holiday season fundraiser to benefit Easter Seals. From November 24, 2006 through January 2, 2007, guests of Friendly’s restaurants can support Easter Seals by donating a $1, and in return, will receive a thank you coupon sheet redeemable for five free kids meals (valued at $20 or more).
“We want to thank our Friendly’s guests for giving back this season—the holiday kids meal coupons give us an opportunity to do that,” says Kenneth D. Green, senior vice president of operations for Friendly Ice Cream Corporation. “It’s just another way for Friendly’s to help make a difference in the lives of children and adults with disabilities. And with Easter Seals, we know every dollar raised will truly make an impact on people who live in the many communities we serve.”
The money raised through Friendly’s kids meal promotion will help Easter Seals provide such comprehensive programs and services as medical rehabilitation, assistive technology, inclusive child care, adult day centers, and even camping and recreation for children and adults with disabilities.
“This holiday-timed fundraiser further demonstrates Friendly’s 25-year-plus commitment to Easter Seals mission of helping people living with disabilities,” said James E. Williams, Jr., president and chief executive officer of Easter Seals. “This holiday season, the heart of Friendly’s business shines through once again.”
Since 1981, Friendly’s has played a key role in supporting Easter Seals and the thousands of children and adults living with disabilities the organization serves. Friendly’s restaurants up-and-down the East Coast have raised more than $23.3 million to date; $1 million in 2006 alone. The company’s annual Valentine’s Day campaign, “Cones for Kids’ will begin at the conclusion of the FREE kid’s meal promotion—running January 3 through February 14, 2007.
About Friendly’s Ice Cream Corporation
Friendly Ice Cream Corporation (Amex: FRN) is a vertically integrated restaurant company serving signature sandwiches, entrees and ice cream desserts in a friendly, family environment in more than 515 company and franchised restaurants throughout the Northeast. The company also manufactures ice cream, which is distributed through more than 4,500 supermarkets and other retail locations. With a 71-year operating history, Friendly's enjoys strong brand recognition and is currently revitalizing its restaurants and introducing new products to grow its customer base. Additional information on Friendly Ice Cream Corporation can be found at www.friendlys.com.
About Easter Seals
Easter Seals is the leading non-profit provider of services for individuals with autism, developmental disabilities, physical and mental disabilities, and other special needs. For more than 85 years, we have been offering help and hope to children and adults living with disabilities, and to the families who love them. Through therapy, training, education and support services, Easter Seals creates life-changing solutions so that people with disabilities can live, learn, work and play in their communities. Support children and adults with disabilities at www.easterseals.com.
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