Technomic Announces 2014 Chain Restaurants Consumers’ Choice Awards for the Kids Category


Chicago, January 8, 2014, PRNewswire – Technomic has announced the winners of the 2014 Chain Restaurant Consumers’ Choice Awards, which are based on consumer responses to the research and consulting firm’s ongoing brand study.


As part of its comprehensive Consumer Brand Metrics program, Technomic asks consumers to rate over 120 leading restaurant chains on more than 60 different attributes that capture the consumer experience from every angle, from the quality of the food to the overall brand reputation. The ongoing study records 80,000 consumer visits annually.

Technomic, Inc., the leading fact-based consulting and research firm serving the food industry, has named Friendly’s Ice Cream, LLC. as a 2014 Chain Restaurant Consumers’ Choice Award winner! Friendly's received the Pillar of Excellence for a full-service “Kid Friendly” restaurant.

Technomic, Inc. asks consumers to rate 120 leading restaurant chains on more than 60 different attributes. These attributes capture the consumer experience from every angle, from the quality of the food to the overall brand reputation.