We are committed to respecting the privacy rights of all visitors to our websites. This Privacy Policy also explains the choices that you can make about the way your information is collected and used. If you do not agree with any term in this Privacy Policy, do not use our websites.

In addition, please read the Children's Privacy Policy to learn how we treat personally identifiable information collected from children under fourteen (14) on our websites targeted towards children.

Your use of our websites and any personal information you provide on the websites remains subject to the terms of this Privacy Policy and our Children's Privacy Policy.

Personally Identifiable Information
Personally identifiable information ("PII") is information that identifies you or could reasonably be used to identify you personally (such as your real name, address, phone number, or e-mail address). Generally, you may browse our websites without providing any PII. We will not collect PII about you (e.g., your name, address, telephone number, e-mail address, and so on) unless you provide it voluntarily when you: register with us; participate in sweepstakes, contests, events or promotions; send us questions or comments via email; and/or fill out online surveys, or any other requests we make for suggestions or comments about the websites. Also, we may request certain demographic information, such as your age and gender. If you do not want your PII collected, please do not submit it to us. In some cases, if you choose not to provide us with requested information, you may not be able to access all areas of the websites or participate in all of its features.

Generally, we only use PII collected from and about our users for the purpose for which it is submitted, unless we disclose other uses at the time we collect the information. If we do, you will have the opportunity to instruct us not to use your data in other ways (you can opt-out). We do not share any PII that you provide on the websites to any third party for marketing purposes unless you specifically opt-in to receive such communications. If you do not want your information used in this manner, you may "opt-out."

Non Identifying Information
We gather and analyze non-identifying User information such as Internet Protocol ("IP") addresses and browser types for statistical purposes only. An IP address is a number automatically assigned to your computer whenever you are surfing the Web. Web servers, the computers that "serve up" Web pages, automatically identify your computer by its IP address. When you request a page from our websites, our servers log your IP address. An IP address does not contain personally identifiable information. We do not link IP addresses with personally identifiable information. We may use your IP address to help diagnose problems with our server and to administer our websites. Your IP address is used to help gather broad demographic information. We may also collect information about your browser software and/or machine type (e.g., Windows, Mac, Unix, etc.).

Cookies
As you surf our websites, it is possible that several cookies* will be set on your computer. We use the information from cookies to remember browser preferences, and improve our visitors' experiences on the websites. No personal information is ever stored in a cookie, even if you have entered your name or e-mail address on other parts of our websites.

We do not sell information collected by cookies or use the information for commerce-related purposes.

*What's a cookie? A cookie is information a website puts on your computer's hard drive so that the website can remember your preferences or which pages you visited on that website.

We only uses cookies at the following times: As you explore our websites, a session cookie will tell us which pages you visit and the amount of time between each page visit. This cookie does not remember any information about you or your computer, it just tells us at how long visitors spend on our websites and which pages receive the most traffic. A "session cookie" only remembers information about your current visit to the website.

Linked Sites
Links to or from our websites ("Linked Sites") may exist. This Privacy Policy applies solely to information collected by our websites. In addition, we do not endorse or sponsor other websites (unless specifically disclosed), we are not responsible for the privacy practices or the content of other websites, expressly disclaim any statements or assertions made on such websites, and deny all liability associated with your use of, and the content on, such other websites and advertisements.

Sharing Information
As stated in this Privacy Policy, we do not share information with third parties for their direct marketing purposes unless a user affirmatively agrees to such disclosure — typically by opting-in to receive information from a third party that is participating in a sweepstakes or other promotion on one of our websites. If you do ask us to share your information with a third party for its marketing purposes, we will only share information in connection with that specific promotion, as we do not share information with any third party on a continual basis. To prevent disclosure of your personal information for use in direct marketing by a third party, do not opt-in to such use when you provide PII on one of our websites. Please note that whenever you opt-in to receive future communications from a third party, your information will be subject to the third party's privacy policy. If you later decide that you do not want that third party to use your information, you will need to contact the third party directly, as we have no control over how third parties use information. You should always review the privacy policy of any party that collects your information to determine how that entity will handle your information.

We may provide access to your PII when legally required to do so, such as in response to a legal subpoena, to cooperate with police investigations or other legal proceedings, to protect against misuse or unauthorized use of our websites, to limit our legal liability and protect our rights or the rights, property or safety of users of these websites or the public. In those instances, the information is provided only for that purpose. We reserve the right to disclose any and all types of user information in special cases when we have reason to believe that disclosure is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference (either intentionally or unintentionally) with our rights or property, other website users, or anyone else that could be harmed by such activities.

Sweepstakes/Contests
We may periodically run promotional sweepstakes and/or contests. Participation in these sweepstakes/contests is completely voluntary. PII is generally required to enter such sweepstakes and/or contests for such purposes as determining eligibility and contacting potential winners. The Official Rules governing a sweepstakes/contest (and explaining how we will use PII collected in connection with such sweepstakes/contest) are always posted at the entry page for the applicable sweepstakes/contest.

Contact Information
If you have any questions or concerns regarding this policy, please click here to send us an email. You may also contact us at:

Friendly Ice Cream Corporation
1855 Boston Road
Wilbraham, MA 01095
1-800-966-9970

We reserve the right, at our discretion, to change, modify, add or remove portions of this Privacy Policy at any time. We will announce any changes publicly, by sending an email notice to all website users who have opted-in to receive email communications from Friendly's and/or posting notice on each website's home page. Your continued use of our websites subsequent to changes to the Privacy Policy will mean that you unconditionally accept and agree to the revisions.