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Friendly's Restaurants Opens Newest Location in Boynton Beach, Florida

Wilbraham, MA August 27, 2008 - Friendly's Restaurants is celebrating the opening of a new franchised restaurant in Boynton Beach, Florida located at 2258 North Congress Avenue. The restaurant opened August 26, 2008 and the staff is excited to open the restaurant doors for the local community members, said Noah Lewinger, owner. The restaurant is owned by NL Ark Development LLC.

"We invite everyone to take a break from their busy schedules and stop by our new location for great food and ice cream with their family and friends!" Mr. Lewinger said.
"We promise to provide the highest level of quality food, ice cream and service to our guests. We are excited to offer a meal experience full of memories!"

James Sullivan, vice president, franchising and development said, "From classic breakfasts to famous SuperMelts, burgers and signature desserts, the new Friendly's restaurant in Boynton Beach has a myriad of meal choices for anyone's craving. Friendly's is a place where families and friends can connect over a snack or meal. The restaurant aims to build life-long friendships through its commitment to make every guest feel welcome and serve them quality food." Friendly's is ranked in the Top 100 Restaurant Chains by Nations Restaurant News and in the Top 200 Franchises by Entrepreneur and Franchise Times.

The General Manager of the new restaurant is Luis Santiago. "We have no doubt in our minds that it will be an attraction spot for many members of the Boynton Beach community and we know it will be successful," said Mr. Lewinger.

The hours of operation are 7:00 am to 11:00 pm Sunday through Thursday and 7:00 am to 12:00 am Friday and Saturday.

About Friendly Ice Cream Corporation
Friendly Ice Cream Corporation is a vertically integrated restaurant company serving signature sandwiches, entrees and ice cream desserts in a friendly, family environment in more than 500 company and franchised restaurants throughout the Northeast. The company also manufactures ice cream, which is distributed through more than 4,000 supermarkets and other retail locations. With a 73-year operating history, Friendly's enjoys strong brand recognition and is currently revitalizing its restaurants and introducing new products to grow its customer base. The Web site is www.friendlys.com.