What Guides Us

Vision
At Friendly’s, we’re all about making the world Friendly, one scoop at a time.

Mission
We create great memories by bringing family and friends together.

Our Cultural Values:

Friendliness
Before everything, we are friendly! For our customers, we want Friendly’s to be a place where they know they’ll be treated with dignity and respect each time they visit. Our team is filled with great people who are optimistic, fun and always act with integrity.

A Passion to Serve
When it comes to our guests, we’re just nuts about them! Our number one priority is to provide our guests with a great experience every time, complete with great memories. And of course, Friendly’s is always kid-friendly.

Community Involvement
Friendly’s also takes great pride in dishing up support for the families in our community. Our greatest passion is in supporting family-friendly charities like Easter Seals and the Boys and Girls Club. We owe so much to the communities that have embraced us over the years. Friendly’s also hosts Friendly's FUNraisers for other charitable causes.

Dedication
Finally, we believe that greatness takes hard work. We are disciplined and intent on earning the right to grow. Year after year, we strive to be the best Friendly’s we can be, because we owe it to our guests.