Vintage Friendly's Ice Cream Shop

A franchise opportunity like no other!

Great ice cream is just the beginning. Friendly's has been a family favorite since 1935, a place that serves great food, at a great value, in a friendly, fun atmosphere, where memories are created that last a lifetime. Poised for growth, the best is yet to come for Friendly's!

If you are interested in investing in your future by operating a dynamic family oriented restaurant where ice cream is central to making everyday life celebrations memorable, then Friendly's may be the business opportunity you've been looking for.

We are seeking franchisees interested in multi-unit development that are currently or have been multi unit owner/operators of other restaurant and/or retail concepts. Qualified prospects will have a minimum net worth of $3,000,000 and $1,000,000 in liquid assets.

There are approximately 350 Friendly’s restaurants operating in 15 states located along the east coast of the United States. We are looking for franchisees interested in developing restaurants in Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, Connecticut, Pennsylvania, Ohio, West Virginia, New York, New Jersey, Maryland, Virginia, North Carolina, South Carolina, Georgia and Florida.

As a Friendly's franchisee you can count on:

  • Assistance with site evaluation and selection
  • Preliminary site planning, design, construction and development guidance
  • Effective and efficient product purchasing and distribution programs
  • Quality produced proprietary ice cream and toppings
  • Marketing, advertising and public relations support
  • Initial and ongoing, comprehensive training and operational support

Not an Offer to Sell: The information contained in this website does not constitute an offer to sell a franchise. No offer or sale of a franchise will be made to the resident of any state except by a Franchise Disclosure Document (FDD) that, if required has been registered with the appropriate state authorities.

Call us at 800-576-8088 x4211 or send us an email at

How to Become a Franchisee
Step One: Personal Questionnaire

Submit the online Personal Questionnaire. This will help us confirm that you meet our net worth and liquidity qualifications and have the business experience we require. Friendly’s management performs a preliminary review of your qualifications and the market(s) you are interested in developing.

Step Two: Franchise Disclosure Document and Application Verification

If you meet Friendly’s preliminary qualification standards, you will be sent a Franchise Disclosure Document (FDD) and Application. Accept and acknowledge eceipt of the FDD. Complete the Application and return it to us. Upon receipt of the completed Application, we will perform a background check and seek verification of your financial conditions.

Step Three: Introduction to Friendly's

You will be invited to attend an “Introduction to Friendly’s” at our support center in Wilbraham, Massachusetts. This two-day meeting provides you with an opportunity to learn more about our franchise program and support services. You will meet and interact with members of our support team that you would be working with as a franchisee. We will also schedule personal interviews with members of the Scoop Group and a tour of Friendly’s Creamery.

Step Four: Letter of Intent

A letter of Intent is prepared and executed outlining the details of your agreement. You then submit it to Friendly’s along with a deposit.

Step Five: Franchise Awarded

Within 30 days of receiving your executed Letter of Intent and deposit, you will be notified if you have been awarded a franchise. The agreement(s) are then executed and the development fee paid.

Get Started

Frequently Asked Questions

The Friendly's Franchise Disclosure Document (FDD) answers most questions regarding the franchise opportunity. The following is merely a brief response to typical inquiries. In the event of any conflict or difference in interpretation, the language in the Friendly's Franchise Disclosure Document (FDD) shall prevail. Franchise Offering is by prospectus only.

How much does a Development Agreement cost?
The Development Agreement (DA) fee is equal to $10,000 for each restaurant included in the DA and is payable upon execution of the agreement. $10,000 of the DA fee will be applied to the initial franchise fee for each restaurant opened.

How much does a franchise cost?
Initial franchise fees are $35,000 for the first two (2) restaurants and $30,000 for subsequent restaurants. Additional fees apply. All costs of building and equipping the franchised location are the franchisees responsibility. Our Franchise Disclosure Document ("FDD") provides a description of all fees and a range of estimated costs.

How much are the royalty fees?
Friendly's royalty fee is 4% of Net Sales and is paid on a monthly basis.

How much are the marketing fees?
Friendly's marketing fees are 3.5% of Net Sales and paid on a monthly basis. The marketing fee is based on Net Sales and is paid on a monthly basis. Up to 3/4% of the Franchisee contribution is allocated to marketing production costs and overhead and the remaining is used to fund advertising and promotion.

What is included in the franchise fees?
The Friendly's Franchise Disclosure Document (FDD) sets forth the initial services provided by Friendly's.

Do you offer financing for franchisees?
No. Friendly's does not finance, fund or guarantee any franchisee loans or leases. Friendly's may introduce you to lending

What support do you offer for site selection?
Real estate selection assistance, site inspection packages, and site visitation and review is offered to Franchisees. Learn more information about Friendly's Real Estate Site Criteria.

What operations assistance do you offer for opening a Friendly's Restaurant?
Friendly's requires the successful completion of an Owner's Orientation as well as a training program for the management team. A Friendly's opening team will be sent to assist the franchisee with the opening and initial operation of the restaurant. The Friendly's Franchise Disclosure Document (FDD) sets forth training and opening services provided.

What on-going operations support do you offer after the restaurant opening?
The Friendly's Franchise Disclosure Document (FDD) sets forth the on-going support services provided by Friendly's. They include an assigned Franchise Business Consultant, quality assurance visits, marketing and advertising services and many others.

What kind of marketing support do I get?
Ad production and placement, menu development, point-of-sale materials, signage and banners, and public relations announcements are only a few of the many marketing support opportunities.

How will I get my food/paper supplies?
Friendly's has a list of specified and approved products which all Friendly's restaurants are required to use. The Franchisee has two choices: (1) order all supplies through Friendly's Distribution System, or (2) purchase these supplies from an approved supplier, provided the products are either the "specified products" or "approved products". Friendly's does not permit unapproved substitutions for specified or approved products. However, certain proprietary products must be purchased from Friendly's.